Resources

Tools for practice leaders.

Free guides you can put to work this week, and the books I recommend to practice owners and managers. Everything here comes from 18 years of running healthcare operations.

Free guides

Start here.

Practical, step-by-step guides built for small and mid-sized practices. Free to download, no sign-up needed.

Cover of How to Create and Manage Your Google Business Profile
Guide + review tracker

How to Create & Manage Your Google Business Profile

Set up your practice and provider profiles, keep them accurate, post updates, and answer reviews without risking patient privacy.

  • Step-by-step setup, every field
  • 3 ready-to-use SOPs
  • Checklists and HIPAA-safe reply templates
Cover of Make Your LinkedIn Profile Work for You
Playbook

Make Your LinkedIn Profile Work for You

Twelve focused moves to help the right people find you, understand what you bring and trust what they see.

  • Headline and About section
  • Showing results, not duties
  • Simple habits that keep it current

Patient Experience by Design

The Practice Leader's Bookshelf

The books I recommend to practice owners and managers, grouped by what you're working on. New picks are added regularly.

The Practice Leader's Bookshelf: a row of recommended books on a shelf
My book
Coming February 1, 2027

Patient Experience by Design

Melissa Gilkes-Smith

The how-to guide to the Nine Pillars of Patient Experience, with a companion workbook.

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Keep learning

New ideas, every week.

Subscribe to Patient Experience by Design on Substack, or talk with me about what's happening in your practice.